Capture Leads and Build Connections at Conferences

Are you ready to make the most of your speaking opportunity at a conference?

In our recent Global Superstars mastermind, we explored strategies to maximise exposure and capture leads effectively.

Speaker on stage with text "Maximise Your Speaking Impact"

1. Promote the Conference

• In the lead-up to the conference, promote it across multiple channels to attract curious audience members who haven't yet approached you.

• The conference is a perfect opportunity for them to get to know you and build trust.

2. Host a Follow-Up Event

• Consider scheduling an event shortly after the conference to invite attendees. Ensure it's a natural extension of your conference topic, offering a deeper dive.

• To allow new connections to get to know you better, make your conference follow-up event longer than a typical workshop.

• It helps to run the event in advance multiple times to refine your presentation and call to action.

• Charging a small fee can ensure commitment and filter out those not interested in buying. You might even want to donate the proceeds to a related charity.

3. Leverage Business Cards with QR Codes

• Prepare business cards with a QR code leading to a freebie download in exchange for emails.

• Ensure the freebie aligns with the conference topic and mention it to everyone you share cards with.

• Leave some cards in high-traffic areas like the coffee station or even the bathroom.

• Make sure the freebie leads to a well-designed funnel that builds trust and highlights events or calls that interested people can join.

4. Share Your Book or Lead Magnet

• If you have a book or a well-designed lead magnet, bring copies to hand out or sell to those most interested in your work.

• Consider offering a special conference discount or bundle deal to encourage purchases. And personalise each copy with a note or signature to make it memorable.

• This not only provides value but also serves as a tangible reminder of your expertise and the solutions you offer.

5. Network with Organisers

• Networking with organisers is crucial for future opportunities.

• Take the time to introduce yourself and express genuine interest in their work. Offer to provide feedback or support for future events.

• Follow up with a thank-you email or message, highlighting any specific aspects of the conference you enjoyed.

• Building a rapport with organisers can lead to invitations to speak at future events, expanding your reach and influence.

Conclusion

By implementing these strategies, you can maximise your impact at the conference, capture valuable leads, and build lasting connections.

Remember, each interaction is an opportunity to showcase your expertise and build trust with potential clients and collaborators. Embrace the opportunity to learn from others and share your insights, creating a mutually beneficial experience for all involved.

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If you found these insights helpful, why not join our mastermind, the Global Superstars?

Our mastermind is a powerhouse of experienced entrepreneurs and business development experts from diverse fields, all dedicated to supporting each other's growth.

Ready to elevate your business and mindset?